IBM Design Thinking with JUNAEB

To better understand the needs of our users (JUNAEB staff), we have performed two IBM Design Thinking workshops with JUNAEB.  On the first one we focused on the problem statement, personas, and empathy map.

Design an effective way to gather data and view trends on obesity in the student population to better understand the impacts of the Contrapeso and other programs combating obesity in the schools.

Diseñar una manera efectiva de recopilar información y ver las tendencias de obesidad que se presentan en la población estudiantil para comprender mejor el impacto del programa Contrapeso y otros relacionados a la lucha contra la obesidad en los colegios.

The staff at JUNAEB really seemed to enjoy the process.  It was slow at first, especially with the need to translate each instruction and post-it note, but once we got going it was very successful.  We learned a lot about our target persona, the supervisors of the school feeding program, and some of the pain points they experience as they try to help.

We held the second workshop earlier this week where we focused on ideation and prioritization.  We got a really wide spread of ideas.  We had left the circular voting stickers at the hotel, so had to improvize with some ripped up post-it note pieces instead.  It still worked, but the photos of the post-its were not as pretty.

Overall we were very pleased with the results and are busy working away at designing the solution with JUNAEB.

#CSCChile8 #IBMCSC Chile

Working with JUNAEB to address obesity

A growing trend among the youth of our world is obesity, and this is also being felt very strongly in Chile.  Chileans are the number one consumers of sugary drinks around the world. Arica, where a Coca-cola factory is located, is one of the highest consumers per person.

As part of the IBM Corporate Service Corps, we are working with JUNAEB-Arica of the Ministry of Education in Arica to help address this growing trend.

There is a good Contrapeso plan which contains 50 measures (action plans) to help address obesity in the youth of the country.  These measures vary from increasing the physical activity of the students, to modifying their food intake at schools, and to improving student and parent education so the kids eat more healthy food at home.

It is a significant challenge as we have found that cheaper, processed foods are widely available in stores everywhere, and it is much harder to find healthy options.

In 2016, Chile launched a new law requiring black stop-sign labels on foods which contain high salt, high fat, and/or high calories.  This is a good step and we have seen these labels on many (but not all) of the products on the shelves.  However there is no apparent concern of the use of alternative sweeteners or the high number of processed ingredients or the environmental impact of the excessive packaging in these processed foods.

We continue to work with JUNAEB-Arica to find ways to digitally measure and track the weights and other health stats of the students so that they can better understand the impacts of various programs and initiatives.

#CSCCHILE8  #IBMCSC Chile